LG Electronics Cooking Appliance Launch
| Event Type: | product launch |
| Client: | |
| Venue: | Bennelong Lawn |
| Description: | To launch the latest range in premium cookware, TP events presented a concept to LG Electronics executives that they couldn't resist: a stunning day on Bennelong Lawn overlooking Sydney Harbour in a transparent marquee set for a food and wine showcase. Guillaume (Guillaume at Bennelong) presided over the event as private chef with six leading sous chefs serving 180 guests with a menu that took advantage of Sydney's finest produce. They cooked in real time in front of the diners at specially-created counter-top benches with integrated LG Electronics appliances. Anything worth doing is worth doing in style - and with this venture, LG Electronics certainly set a new benchmark for product launches and media events. |
